The online form submission has been around for ages. Now that we’ve finally established some solid design standards, we shouldn’t let all of the great information they collect go to waste. What do I mean? Let me tell you a story.
There are many factors that contribute to successful projects. Whether we’re working on websites, mobile apps, SAAS, or desktop software, sometimes we’re asked to work on products and services without a clear understanding of the problem the business is trying to solve and who the target customers are. Whether you are in a startup or a mature business, it’s important to have these fundamentals in place so that you don’t invest time and money on solving the wrong problem.
When I work with a client, I put a lot of focus on doing discovery research before jumping into a project with both feet. In summary, UX Discovery Projects give us a much clearer picture of the project and help us give a more accurate prediction on cost and duration. Ultimately, this saves everyone a heap of time and potentially a lot of money that could have been wasted.
What is a discovery project? You may not realize you’re doing it, but at some point during a project you have to think, “What are we designing and do users want it?” Maybe you make the answers up. Lots of people do.
Anyone who has managed a UX Design Team knows how hard it can be. As a team, we’re often trying to justify ourselves in a world of tight deadlines, ever-diminishing budgets and layoffs. With these distractions, how do you keep your team motivated and productive? I’d like to give you some tips on how to work with your team so they feel valued and remain effective.